PurrSong
CEO. Taegu Noh
The Smartest Fitness Tracker for Felines
#IoT #Pet #Healthcare
Company Info.
Main Product/Service. LavvieTAG Pro
Date of Establishment. 2017
Contact Info.
Company Profile
PurrSong is a pet IoT appliance manufacturer in South Korea, established in 2017. We teamed up with experts in various fields to develop hardware and software solutions that improve the health and happiness of cats and their companion humans through the PurrSong AI-enabled Internet of Things (IoT) healthcare ecosystem.
All PurrSong devices are connected to the PurrSong app, which collects and analyzes data and shares it with companion communities and veterinary clinics. We are committed to ensuring that the world’s cats and their human companions can live healthier and happier lives. We strive to create a warm world for both people and their feline friends cats.
Product / Service
LavvieTAG Pro
LavvieTAG Pro is the perfect fitness tracker for cats.
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Tracks movement and provides Bluetooth-enabled location tracking.
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Detects abnormalities through pattern changes in monitored data.
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Offers a long-lasting battery life of up to 4 months.
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Highly compatible with straps from other brands and designed to fit well with all straps.
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Weighs only 15 grams to reduce pressure on felines.
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Provides various health contents, including body age measurement, BCS obesity checks, daily routine plans, and more.
What makes us different
Smartest and Most Compact Fitness Tracker for Pets and Their Companions
Behavior Analysis Technology
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The behavior analysis algorithm was developed with 93% accuracy by optimizing the analysis firmware for lower power consumption. This allows users to track how much time their pets spend on daily activities, including grooming, drinking, sleeping, running, walking, and resting.
Anomaly Detection Technology
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Leveraging a machine learning algorithm trained on data from 10,000 pets in partnership with veterinary hospitals, this technology detects and classifies cat health abnormalities with 95% accuracy and predicts potential diseases.
Optimized Power Usage for Extended Life
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With Bluetooth, the LavvieTAG Pro has evolved into an all-in-one cat healthcare tracker. This technology extends usage time up to four months due to its lower power consumption compared to GPS-based location tracking. Building on this advancement, its ultra-lightweight design, weighing just 15 grams, ensures approximately four months of usage, even with minimal power consumption.
Work Experience
2023
2022
2020
2018
2017
Parnershiped with Chewy. Petco, Costco Japan
Established PurrSong Japan
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Established PurrSong R&D center
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Parnershiped with RobotShop
Established PurrSong USA
Established PurrSong, Inc.